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moovel and FASTLinkDTLA to pilot new rideshare service in Downtown LA with FlexLA

FASTLinkDTLA, Downtown LA’s transportation management-focused public-private partnership, and moovel, the leading provider of mobile ticketing applications in North America, announced the launch of a new ridesharing pilot that will complement the city’s public transit network.

To ensure the service is available to all and grows to meet the needs of the community, FlexLA will charge a reduced fare during the pilot. In the future, FlexLA riders will pay a competitive flat-rate fare, with discounted fares available for qualifying low-income Angelenos. The FlexLA mobile app will be available in both Spanish and English.

FlexLA will help Angelenos and visitors travel throughout downtown in Mercedes-Benz Metris passenger vans and GLC hybrid vehicles driven by salaried U.S. military veterans. Powered by technology from moovel, the service will be available in the evenings when public transit service is less frequent and a mobile app will allow riders to plan and pay for their trip.

Riders will be picked up and dropped off at designated, safe virtual stops; and driven in the company of friends and other passengers headed in the same direction. Riders can also be picked up and dropped off at Downtown DASH bus stops.

“I have supported the FASTLinkDTLA program from the very beginning of its grant application and am pleased to see this pilot moving forward,” said Los Angeles City Councilmember José Huizar. “ DTLA needs the addition of this service, and more to follow, in order to meet the intense growth demands that make Downtown Los Angeles one of the fastest growing urban centers in the nation. That growth is achievable if we help FASTLinkDTLA accomplish its goals to incentivize people to travel together by transit, micro-transit, biking and walking.”

FlexLA will be operated by moovel, in partnership with fleet operator SMS Transportation. The FASTLinkDTLA microtransit service will be led by the Executive Director of Fixing Angelenos Stuck in Traffic (FAST), in partnership with Los Angeles County Metropolitan Transportation Authority (Metro), Los Angeles Department of Transportation (LADOT), Los Angeles Cleantech Incubator (LACI), and L.A. City Councilmember Jose Huizar.

The FASTLinkDTLA project was funded through Metro’s ExpressLanes program, which is designed to improve traffic flow and provide enhanced travel options in Los Angeles County. Partially funded by Metro’s reinvestment of ExpressLanes toll revenues, this project provides direct mobility benefits to the community surrounding the I-10 and I-110 ExpressLanes.

As the sponsor of FASTLinkDTLA, LADOT will help oversee the service delivery, and ensure connectivity with its local-serving DASH bus system as well as with the regional public transit network operated by Metro. This includes identifying the service area and defining virtual stops. Virtual stops are physical locations identified in the moovel app to help direct riders to specific locations where drivers will pick them up.

Los Angeles will be the first city in North America to pilot moovel’s on-demand technology, which is currently powering the “SSB Flex” rideshare service in Stuttgart, Germany. SSB—or the Stuttgarter Strassenbahnen AG—is the public transit provider for the Stuttgart region.

Designed as a supplemental mode of public transportation in what are known as transportation “blank spots” and during off-peak times, moovel on-demand provided service to more than 20,000 passengers during its six-month pilot in 2017.

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