Here Mobility is leveraging their all-in-one social mobility app, SoMo, to give attendees of Mobile World Congress (MWC) 2019 in Barcelona the widest array of transportation options in choosing with whom they ride and how they get to their destination.
With over 100,000 people expected to be in Barcelona for Mobile World Congress (MWC) 2019, SoMo offers attendees a simple, convenient way to travel together or on your own around the City of Counts. SoMo, gives the option to book a taxi through local partners like Taximes and Taxi Ecologic or plan shared rides around one-time events, like a night out in the Born District, or recurring events, like a daily ride to MWC. SoMo users can explore nearby Gatherings or connect with their friends and social circles to plan a Gathering of any size.
Harnessing the power of the Here Mobility Marketplace, an open and competitive mobility marketplace that aggregates all locally available mobility services in real-time, SoMo presents users with a variety of transportation options to best fit their needs, including taxis, public transportation and more; merging urban transit with a free ride-share layer.
SoMo fills a key void in the mobility market, with consumers increasingly craving social mobility experiences. SoMo not only provides users a unique way of traveling to social outings, but by tapping into users’ social circles, the rides themselves become social outings.
“SoMo makes it easy to organise rides with co-workers, friends, and family, and MWC, one of the largest conferences in the world, provides the perfect opportunity to showcase the power of social mobility,” said Liad Itzhak, SVP, Head of Here Mobility. “Whether you live in Barcelona or you’re attending MWC, you’ll find SoMo a seamless, flexible, and user-friendly way to book your taxi and get around together.”