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Former Audi executive joins hiyacar as Head of Growth

London start-up, hiyacar continues to gain momentum with yet another senior hire to its leadership team. Sepi Arani joins as Head of Growth at hiyacar with the aim to drive further growth for the peer-to-peer company at the forefront of the rising sharing economy.

Arani’s appointment follows news of a multi-million pound investment into the company by Tokyo Investor ITOCHU Corporation, demonstrating the brand’s ambitious expansion plans and ongoing intent to disrupt the automotive market and accelerate the growing sharing economy.

Prior to joining hiyacar, Sepi worked for Audi, Audi AG and Volkswagen group both in the UK and internationally, with roles across Sales Operations, Digital and Strategy. Most recently during his time at Audi delivering the brands first online vehicle deposit platform for e-tron as well as launching Audi’s future mobility brand, Audi on demand.

Arani will work closely with joint co-founders Graeme Risby and Rob Larmour. Co-founder and CEO,  Risby said: “This is an extremely exciting time not only for hiyacar, but the wider mobility sector. We’re really looking forward to working with Sepi – his entrepreneurial spirit and passion will be invaluable to our growth and we’re pleased to welcome him to the hiyacar team.”

With 60,000 members nationwide, hiyacar is the only genuine peer-to-peer car sharing company with a truly keyless technology (QuickStart) in the UK which removes the hassle of a key handover. The UK has approximately 32 million cars, with 3 million in London alone, yet 95% of their time is idle.

Hiyacar’s mission is to change the way people own and use cars. The online platform allows car owners to rent their cars to vetted drivers, saving time, money and hassle.

Sepi Arani comments: “There’s a huge opportunity to grow the peer-to-peer sharing economy in the UK. Hiyacar is a forward thinking and innovative brand which I hope will benefit from my years of automotive industry expertise and together we will reduce the need for car ownership.”

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