BMW Group announced the launch of its Ride-Hailing service in Chengdu, the capital city of the Chinese province Sichuan as part of its premium mobility brand ReachNow. The BMW Group is the first foreign company in China to obtain a license to operate a Ride-Hailing service.
By adding an additional premium mobility option to its existing Car-Sharing business in China, the company seeks to further expand its mobility services offering.
“We are excited to offer our new premium Ride-Hailing service in Chengdu, one of the largest Ride-Hailing hubs in the world embracing mobility solutions for a sustainable urban future” said Peter Schwarzenbauer, member of the Board of Management of BMW AG, responsible for MINI, Rolls-Royce, BMW Motorrad, Customer Engagement and Digital Business Innovation BMW Group. “Half our fleet of 200 BMW 5 Series are sustainable plug-in-hybrid vehicles and our highly skilled and trained drivers will ensure an exciting premium mobility experience,” he added.
The Ride-Hailing service will complement the current ReachNow Car-Sharing business which was started in Chengdu in partnership with EVCARD in December 2017 and runs a fleet of 100 BMW i3 electric vehicles. The new Ride-Hailing service offers an additional mobility solution for those who do not wish to get behind the wheel themselves, but would rather book a car with driver. Customers can use the BMW ReachNow App to either pre-book or instantly book a Ride-Hailing service.
The BMW Group views the expansion of mobility services as an important pillar of its Strategy NUMBER ONE > NEXT. With service offerings for on-demand mobility (DriveNow and ReachNow), parking (ParkNow) and charging (ChargeNow), the BMW Group is establishing a holistic ecosystem for the most pressing issues affecting urban mobility.
The new business models tap into new customer groups and respond to the demands of its existing customers who appreciate individual, premium on-demand mobility exactly tailored to their requirements.