For its appearance at the Frankfurt International Motor Show (IAA) from 14 to 24 September 2017, Mercedes-Benz is reinforcing its ambition to help shape the mobility of tomorrow. With the Mercedes-AMG Project ONE the sports car and performance brand is celebrating the highlight of its 50th anniversary. This hypercar with Formula 1 hybrid drive technology points the way to AMG’s “Future of Driving Performance”. A new smart showcar shows an intelligent solution for shared urban mobility. Further outlooks on the full electrification of the portfolio are provided by a concept car in the compact car segment and the GLC F‑CELL EQ Power, a pre-series model with fuel cell hybrid drive. Also celebrating their world premiere at the show are the comprehensively updated S-Class Coupé and S‑Class Cabriolet in both the standard and AMG versions, which round off the model range. This will also be the show premiere of the new X‑Class, the pick-up by Mercedes-Benz.
All in all, Mercedes-Benz Cars is exhibiting around 100 vehicles in Frankfurt, among them several world premieres of innovative concept cars. The Mercedes-AMG Project ONE is a near-series study of a hypercar. The hypercar’s series version will be the first ever automobile to feature genuine Formula 1 hybrid technology. With the new, electrically powered smart showcar, the brand is exhibiting a study by the recently founded product and technology brand EQ as a world premiere. This fully autonomously driving study is the first model to comprehensively embody all four pillars of the corporate strategy CASE: “Connected”, “Autonomous”, “Shared” and “Electric”. It stands for maximum mobility efficiency in and for the urban environment thanks to systematic further development of the carsharing concept, and makes the vision of individualised, highly flexible urban public transport a reality.
A further Mercedes-Benz world premiere will be the first, fully electric EQ concept vehicle within the compact car segment. With its “EQ” brand Mercedes-Benz will in future also offer compact vehicles with electrically driven power units to consequently make electromobility available for an important target group. A fuel cell plug-in hybrid vehicle will also make its first ever appearance at the event. The Mercedes-Benz GLC F‑CELL EQ Power combines practical advantages such as a long range and short hydrogen fuelling times with locally emission-free driving.