BYD officially announced auto industry veteran Kevin Wale as a new Senior Advisor to BYD Chairman Wang Chuanfu. Wale will counsel Wang on developing BYD’s business, operations and marketing strategy, as well as brand development, sales and service system improvement.
“Electrification and other automotive products that use new technologies will be the area of future growth. China, the world’s largest auto market, has a significant role to play. BYD is a leader and innovator in electrification and customer-oriented technology. I hope that I can bring some of my global experience to support their innovation capabilities and help them strengthen their leadership in NEV businesses,” said Mr. Wale.
As a leader of new energy vehicles, BYD is already playing an important role in the future development of EVs globally. In recent years, BYD has set a precedent for Sino-foreign companies cooperating in technology, establishing partnerships with international giants such as Daimler and Toyota to further consolidate its leading position in the NEV industry.
At the same time, BYD recently announced the founding of FinDreams Moulding Company Limited, FinDreams Technology Company Limited and FinDreams Powertrain Company Limited and other subsidiaries. These will allow the firm to further accelerate its integration of auto parts resources and build a stable system for exporting its technologies.
As a Chinese company that actively embraces internationalisation, BYD champions the recruitment of staff from diverse cultural backgrounds. From the world-class design masters, including Wolfgang Egger, JuanMa Lopez and Michele Jauch-Paganetti, to the appointment of Kevin Wale as Senior Advisor to the Chairman, all these reflect BYD’s foresight to reach new heights with the aid of global expertise.
Wale, as a senior auto executive who has worked in all major auto markets globally over the past several decades, will further assist BYD decision makers in trend prediction, strategy and boardroom decision making, to help reinforce.