Hyundai Motor Company will unveil its new concept EV, “Prophecy”, expressing the company’s latest design language, at the upcoming Geneva International Motor Show, on March 3, 2020. The concept will remain on display until March 15.
In line with Hyundai’s “Sensuous Sportiness” design philosophy, the new concept embodies a beautiful silhouette accentuated by graceful curves flowing over broad rear flanks that provide excellent aerodynamics. The boat-tail line created by the rear quarter panels are complemented by the integrated spoiler and pixel lamp taillights.
““Prophecy” does not follow trends. It accentuates timeless beauty that will stand the test of time,” said SangYup Lee, Head of Hyundai Global Design Centre. “Its iconic design stands to expand Hyundai’s design spectrum toward even broader horizons.”
The name “Prophecy” reflects the concept’s purpose, defining the direction of future Hyundai designs, while establishing itself as a design icon for Hyundai’s EV lineup.
Hyundai Motor will be showcasing its electrification strategy under the concept of ‘Real Progress is in the Air’, which is inspired by new brand vision, Progress for Humanity.