SEAT and Champion Motors Ltd., the brand’s importer in Israel, have reached an agreement to create XPLORA, a transversal team of specialists focussed on technological innovation projects aimed at the connected car and smart mobility services. The goal of the initiative is to encourage relations with local mobility-related startups and players and identify innovative projects that could lead to future solutions and business models for the brand.
Luca de Meo, who travelled to Tel Aviv to sign the partnership with Champion Motors and gained insights into the initial stages of XPLORA, said that “having the opportunity to launch this type of project in Israel, one of our main markets, makes it a strategic location for SEAT”. In addition, de Meo pointed out that “Israel is a benchmark country in innovation, and is considered the ‘nation of startups’, so there is no better place to launch an initiative of this kind”.
Professor Itzhak Swary, Chairman of the Board of Directors of Champion Motors, expressed that “we are happy to strengthen and deepen the ties between Champion Motors and SEAT. I am sure that our joint activity in the smart mobility market in Israel will yield business opportunities for the Spanish automaker and for the local industry”.
In order to develop the project, XPLORA, which is headquartered in Tel Aviv and will carry out its activity around the country, will have an initial team made up of four professionals. Where SEAT is concerned, the company is going to arrange a one year transfer for three members of its transversal Easy Mobility Team, specialising in UX Design, Electric Development and Business Development, which is spearheading the company’s digital transformation, to cover the needs of the initiative and identify and develop the most relevant solutions for SEAT and the sector. Furthermore, Champion Motors Ltd. will assign a Project Manager responsible for coordinating and carrying out the project since its initial stage. This team of professionals, who will begin by scouting startups and projects that might be of interest, will select the most outstanding innovations and carry out concept tests in close collaboration with SEAT specialist teams in Martorell. These first steps will be used to analyse the feasibility of pilot testing on a larger scale in Israel and at European level.
With this agreement, SEAT will establish direct contact with the most innovative projects and with startups that are taking off in Israel, as well as harness technological resources and business platforms. Furthermore, Champion Motors, which is seeking to become an active part of its local technological ecosystem growth, will be the link between the country’s startups and the Spanish multinational.