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Fleetboard acquires the habbl logistics application, to be integrated into Mercedes-Benz Trucks

Fleetboard has been setting the standard for connected services and digital solutions in commercial vehicles for almost 20 years now. The company is strengthening its position as the market leader by taking two important steps. The first step involved Fleetboard’s incorporation into the Mercedes-Benz Trucks organization; the second step is Fleetboard’s acquisition of the habbl logistics application, along with the team behind it and the expertise they provide.

Fleetboard already offers a varied range of services and is now working systematically on the development of new digital solutions for its customers. Software services have become a part of the core business of Daimler Trucks and Mercedes-Benz Trucks like never before and are inextricably linked with vehicle development and customer support activities.

For this reason, the former Daimler Fleetboard GmbH was incorporated into the Mercedes-Benz Trucks business unit at Daimler Trucks at the beginning of the year. The ‘Digital Services & Solutions’ unit at Mercedes-Benz Trucks Marketing, Sales, and Services is responsible for all Fleetboard and Mercedes-Benz Uptime services and solutions.

“Fleetboard has been setting the standard in the sector since the launch of its telematics-supported Internet services in 2000. We’re also working hard to ensure that this will remain the case in the future. Our ‘Digital Services & Solutions’ unit guarantees that our customers obtain the right solution for their needs from a single source. With habbl, we now have a new and pioneering product in our portfolio,” said Stefan Buchner, Head of Mercedes-Benz Trucks. “We work every day on the development of innovative solutions for transport and logistics companies and we’re also improving and expanding our existing products and services. Our focus here is always on services that offer true added value to customers in the interaction with and operation of our vehicles.”

Fleetboard believes that habbl is one of the most innovative logistics applications in the industry. The Trucks division of Daimler AG has reached an agreement with Eikona AG on the acquisition of the logistics application, which will optimise the Fleetboard product portfolio.

The software developed by Eikona AG enables customers to easily integrate the trucks of their own fleets and trucks from sub-contractors into the scheduling process. It will also make order data available to users and simplify communication with drivers. Basically, the software ensures that everyone involved in a transport process — i.e. drivers, dispatchers, and end customers — receives exactly the information they need.

The software is a flexible tool that will replace the Fleetboard transport management solution in the future. With its strategic acquisition, Fleetboard is strengthening its existing range of logistics applications and undergoing systematic further development as the digital brand of the Trucks division of Daimler AG in order to be able to offer customers an extensive range of products for all phases of the transport process from a single source. The acquisition of habbl will soon be officially completed.

“With the help of a completely new technological foundation, we are now moving closer to our vision of seamless and digitally networked logistics solutions,” said Volker Hansen, CEO of Fleetboard and also Head of Digital Solutions at the company. “We are networking all transport processes and all parties involved in transport operations. This is not only making the business operations of our logistics customers more efficient; it’s also helping to optimise traffic flows, reduce traffic volume, and accelerate transport processes in general. habbl offers the perfect way to achieve our goal of continuously improving the added value generated for our transport and logistics customers by providing them with networking solutions.”

“In view of the ongoing shortage of skilled workers, it’s particularly important to ease the burden on drivers by providing them with an intuitive app that offers optimal support. habbl does this with workflows that manage all process steps in an understandable manner, which helps prevent errors as well.”

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