Ride-hailing platform, Lyft, believes that self-driving technology is vital to its vision of the future, a future in which cities are built around people, and not cars. This new mode of transportation will empower people to get where they need to go more safely, quickly and affordably than ever before, without having to own a car.
The company has been working with partners like Aptiv in learning how to deliver the benefits of self-driving rides today. From hotels along the famous Las Vegas Strip to local hot spots like the Arts District, the Lyft app makes it easy for people in Las Vegas to get around with a self-driving ride. Lyft and Aptiv have surpassed 100,000 paid self-driving rides together.
Lyft says that this partnership is a blueprint for how to successfully bring self-driving vehicles into today’s transportation ecosystem. When trying a new technology for the first time, people want to turn to a brand they know and trust. The partnership with Aptiv allows Lyft to take care of riders and help them experience a new type of ride through the Lyft app, while Aptiv stays focused on their area of expertise — self-driving vehicle technology.
Lyft and Aptiv are proving that self-driving vehicles can play a major role in passenger transportation. Riders are eager for self-driving vehicles to meet more and more of their transportation needs. Strong partnerships with local governments and transit agencies such as Clark County, the City of Las Vegas and the Regional Transportation Commission have shown that it can bring this technology to Lyft passengers by working together.
After experiencing self-driving technology, many Lyft riders become advocates. Post their first ride, many riders repeatedly select self-driving mode to bring their friends and family along for the journey.
Lyft riders today who enjoy using one app to find the right ride for any occasion can imagine the benefits of self-driving technology at scale. Because for these riders, it’s yet another way to safely and easily get where they’re going. Though once novelty of this new ride type wears off, people still expect the basics: An intuitive user experience, an efficient pick up and drop off, and peace of mind that they are safe. Because that’s what they expect from a ride with Lyft.
This first generation of self-driving riders are teaching the company about how they view this technology – and what can be done to continue to improve their experiences.