Sheer driving pleasure, BMW i, EfficientDynamics: at the BMW Group, emotion and sustainability go hand in hand. The company’s strength as an innovator and its consistent future focus will ensure the success of premium mobility “Made in Germany”. From electric powertrains to cutting-edge, low-emission, low-carbon diesel solutions that meet Euro 6 standards, the BMW Group sets the technological benchmark.
“Sustainability is as much a part of us as Sheer Driving Pleasure. With BMW i, we were the first German manufacturer to make a clear commitment to electric mobility,” BMW AG Management Board Chairman Harald Krüger explained. “But as well as emotion and pleasure, we are convinced that future mobility must be sustainable mobility. We are driving the transition as hard and as fast as possible and have launched more electrified vehicles than any of our established competitors.”
The BMW Group is forging ahead with the roll-out of electric mobility. Moving forward, flexible vehicle architectures and manufacturing facilities will allow the BMW Group to decide at short notice which models and volumes to produce with what type of drive: highly efficient combustion-powered, plug-in hybrid or fully electric.
In 2017, the BMW Group expects sales of its electrified vehicles to exceed 100,000 for the first time in a single year, with the all-electric BMW i3, BMW i8, BMW iPerformance plug-in hybrids and the plug-in hybrid MINI Countryman all contributing to the figures. The company’s electrified range currently comprises nine electrified vehicles and will be further complemented in 2018 by the all-new BMW i8 Roadster. Shortly after that, battery-only solutions will be rolled out across the BMW Group’s core brands, with Plant Oxford starting production of the battery-powered MINI in 2019, and the battery-only BMW X3 following in 2020. The following year, 2021, will see the launch of the BMW Group’s new technology spearhead: the all-electric BMW iNEXT. This will be manufactured at Plant Dingolfing – a decision that underscores the importance of Germany as a base for future technologies and a centre of excellence for electric mobility.